Seriously FAB
Seriously FAB is a beauty brand with a focus on Cruelty Free + Natural + Vegan + Safe SPF protection and skincare, promoting beauty from inside and out.
Target audience: Women, 20s - 40s, makeup and skincare enthusiasts + estheticians
Role: Marketing Direction with a focus on Email Marketing + Creative Asset Design
WEBSITE ASSETS:
EMAIL CAMPAIGNS:
2022 Spring mini SPF mists promo. This campaign emphasized the portability of the SPF mists and encouraged reapplication during outdoor, spring time activities.
New Product Launch Campaign. Fun in the Sun trio, Spring & Summer SPF set.
DERMASCOPE Magazine Nomination Campaign 2022
For 3 years in a row, the ZINC IT OVER SPF Mists have been a nominee for Best Natural Sunscreen in the Aestheticians' Choice Awards. I worked on the 2022 campaign to share the exciting news and encourage the Seriously FAB audience to vote.
This primarily involved creating an email newsletter that would work for both our consumer base and Wholesale partners. However, I'm a firm believer in making creative assets work double duty so the content for this Campaign worked as an SMS campaign as well as a printed box insert, that would be included in wholesale orders going out that month.
The idea was to target the retail partners that ordered our product that month and provide a simple and easy way for them to access the voting page. I inserted a QR code onto our box inserts that took the retailers straight to the Dermascope voting page.
Other various email newsletters, highlighting the best features of the ZINC IT OVER SPF facial mist.
